It's not a secret that the customer service department has a significant advantage from the integration of VoIP and CRM in 2018.
Almost every business that interacts with its customers: sells, recognizes and satisfies the needs of its customers, solves the problematic issues that arise during work, understands that, it is highly beneficial to have all these functions performed 100%.
How exactly does VoIP and CRM integration
Each time the client addresses a representative of a company working in the field of banking, marketing, sales, services or technology integration, the company collects valuable information about the client. Analysis and use of this data allows the company:
to better understand and analyze the market
to find and correct problematic issues in the sales process
learn the habits of its customers
form a reputation for the company
develop new products and services
effectively respond to dissatisfied customers
To meet customer requests and close sales, more than just one call or e-mail is required. The use of VoIP with CRM will help you to register contact information about the customer, his data and fix the issue he or she addressed in real time. And if the call fails, the client calls again and another operator answers, he will not need to retell his question again. Thus, the client, turning to the company is not forced to experience an extra negative, which is clearly good for the company itself.
The main thing that the company receives from such integration is the improvement of the quality of its customers' service and the possibility to make decisions more prudently. These factors will definitely help to remain competitive and efficient in the modern business world.
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