In an era when mobile phone users are growing more every day, it is not surprising that as a communication channel, such as a mobile phone is one of the most common. It would be unreasonable to say that bulk SMS marketing does not play a key role and is part of many advertising strategies of large companies for more than ten years. Nevertheless, it is continuously gaining popularity as one of the most direct and active communication channels available today to marketers. But

In 2015, a study by Transparency Market Research announced that global marketing SMS A2P will reach 70.32 billion US dollars in 2020. Thanks to the company IT-Decision Telecom, absolutely any business in Ukraine will now be able to order the service of bulk sms messaging with full integration and could enjoy the "massive" success of its SMS campaigns. And so, according to IT-Decision Telecom experts, the key trends of bulk SMS services in Ukraine for 2017/2018 include the fo

Over the past year, IT-Decision Telecom has made a real breakthrough in achieving a high-quality level of providing bulk sms messaging for business. Since the beginning of the year, IT-Decision Telecom has participated in the largest international telecommunications exhibitions and each time the company set a goal - to improve the existing service line and expand the range of new technological tools for business such as VoIP. Every time signing contracts with the largest tele

Generally API (application programming interface) is a tool by means of which the functions of a computer program (for example, bulk SMS messaging services) can be accessed for another computer program (for example, notifications on the website about online booking). After the SMS API has been integrated by IT-Decision Telecom into your software, you no longer need to manually enter the application or platform for bulk sending of SMS messages. Instead, API protocols allow you

Call to action (CTA) or a call to action is a powerful tool in any kind of marketing communication. It is also the basis for sales in SMS marketing. If the appeal is drawn up correctly, then your audience might has a desire to make the necessary conversion actions for you. We have prepared for you 5 main components that must be taken into account when writing a CTA. 1. Purpose of the call This step is necessary in order to understand what you want to get as a result of using

Regardless of the business scope, every entrepreneur wants to keep in touch with his customers. But one of the reasons why many entrepreneurs do not consider SMS marketing as an effective marketing tool is the suspicion of spam. So, as a consequence, the real fear of loyal audience outflows. SMS-mail differs from spam as follows: 1. Obtaining the consent of subscribers for receiving SMS messages. 2. Notify customers about the subject and frequency of the mailing. 3. Identific

Traditionally, business actively using its subscribers’ data, can face the fact that even some small improvements can lead to a significant increase of sales over the time. Therefore, you must continually look for the effective ways to interact with your customers. Let us present to you the most relevant ideas from the IT-DECISION company, which will help you get more results from your subscribers ASAP, so: 1. Learn to understand your customer The biggest mistake made by mar

Rules of the game For a large part of the small and medium business in Ukraine, the usage of bulk SMS service, is not a priority in the overall system of marketing tools. The main reason for this is the common misconceptions and top of them are: the use of such a service is very complicated and expensive procedure, as well as the main myth is that SMS are not read to the end by the recipient. SMS marketing rules Before you get started, it is important to understand the rules

Wholesale World Congress 2016 really hit its scale and geography companies on September 14-16 in Madrid. According to the organizers the Congress witnessed: more than 600 participants from 270 companies-leaders in telecom market, represented by 56 countries. WWC 2016 as a major and essential telecoms services market event in 2016 has served as an excellent driver for further capacity development and enlarging the range of services provided by the IT-DECISION company worldwide

In the era of a large-scale entry of mobile technologies and services in the Russian market and as a result of a stable growth in the number of subscribers of mobile gadgets, empowering in a variety of payment systems and services, bulk SMS messaging appears to be the most appropriate tool to inform and carry out promotional activities, which, in turn, show the maximum possible of coverage and response from the target audience. In 2016 the Russian market of sending SMS messag