GSMA Mobile World Congress Americas 2017 first details
On Wednesday, February 9, GSMA announced the first details of the GSMA Mobile World Congress Americas 2017 in North, South and Central America, organized in partnership with the CTIA, including: the number of confirmed exhibitors, partners, program of events, which will cover the main trends taking place in the mobile industry market. According to the official announcement, it is expected that about 30 000 companies-leaders of the mobile industry market and related industries
Первые подробности о GSMA Mobile World Congress Americas 2017
В среду, 9 февраля GSMA объявила о первых подробностях GSMA Mobile World Congress Americas 2017 в Северной, Южной и Центральной Америке, организованного в партнерстве с CTIA, среди которых: число подтвержденных экспонентов, партнеров, программа мероприятий, которая охватит главные тенденции и события происходящих на рынке мобильной индустрии. Согласно официального анонса, ожидается, что около 30 000 компаний-лидеров рынка мобильной индустрии и смежных отраслей промышленности
Директ маркетинг снова так актуален?
Еще совсем недавно мне казалось, что дни e-mail маркетинга уже почти сочтены. Но, согласно последнему исследованию компании Zeta Global, ценность и эффективность мэйл маркетинга наоборот начала набирать новые обороты роста. Чем же вызвана такая тенденция? И снова ответ очевиден – увеличение частоты использования мобильных телефонов, приводит к росту использования казалось бы уже давно затертой технологии директ маркетинга. Все больше и больше потребителей становится мобильным
Ongoing e-mail marketing rebirth?
More recently, it seemed that the days of e-mail marketing are almost numbered. But, according to a recent study by Zeta Global, the value and effectiveness of marketing e-mail campaigns right on the contrary began to gain a new growth momentum. What caused this trend? Again, the answer is obvious – increase in the frequency of mobile phones use leads to an increase in the use of seemingly long ago floated technology of direct marketing. More and more consumers are getting mo
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